ABOUT
Creative Director | Interior Designer | Stylist
Specialising in Residential Interiors, Editorial Styling,
Art Direction, & Brand Storytelling
Sami is a Sydney-based Creative Director, Interior Designer, and Stylist with extensive experience across residential and commercial interior design, styling, art direction, and creative strategy. She has collaborated with some of Australia’s most respected brands and leading magazine titles and is widely recognised for her refined aesthetic, strategic thinking, and ability to design, direct and style, translating ideas into elevated visual outcomes. Alongside her editorial and commercial work, Sami has designed and styled beautifully considered interiors for a diverse range of private residential clients, delivering spaces that are both functional and deeply personal.
Sami’s work spans interior design, editorial styling, and creative direction, driven by a passion for creating spaces that balance beauty and functionality through thoughtful layering. Her projects include residential design, art selection, sourcing and styling furniture and décor, crafting interiors that reflect her clients’ unique personalities from concept through to completion. Her studio carefully curates furniture, lighting, objects, and colour to create spaces that are elegant with a unique edge.
Equally comfortable in front of the camera as behind the scenes, Sami brings interiors to life through compelling editorial and product styling. Her work has appeared in advertising campaigns, magazine features, digital platforms, and brand lookbooks, bridging interiors, fashion, lifestyle, and beauty.
From identifying emerging trends and developing creative concepts to styling product shoots and designing residential interiors, Sami offers end-to-end creative solutions with a distinct point of view. Her multidisciplinary background includes creative brand development, art direction, print design and content strategy, making her a valued collaborator for boutique start-ups, established brands, interior design studios, and creative agencies alike.
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Services
Creative Design + Art Direction
– Graphic Design/Branding
– Editorial magazine design
– Custom book design
– Advertising Campaigns (including TVC’s)
– Look Books
– Website Design
– Social Media Style + Direction
Styling
– Photographic editorial
– Staging property for sale or rental
– Residential homes and interiors
– Commercial or retail spaces
– E-Styling/Decoration
– Product + Social Media
– Ecommerce + retail
Interior design
– Concept design
– Concept development
– Colour Consulting
– Furniture and finishes selection
– Furniture and finishes procurement
– Window treatments
– Lighting + fixtures
– Artwork selection and curation
– Object selection and curation
General Inquiries
— I’d love to hear from you